Nike’s Unleash Speed NYC Superbowl 2014

Atomic Productions, Screens Director: Laura Frank
  • This week long event was held at Moynihan Station in New York City
  • Multiple displays incorporated video, including a 6224px wall of 5mil LED that provided the backdrop to an interactive 40 yd dash
  • The 40 yd Dash experience
    • Guests could wear the newest Nike shoes and clothes
    • Digital takeaways included a start line photo, a finish line photo and a 15 second clip of their run
    • Guest were tracked down the green with a hi-speed camera on a track
    • Data was collected about runners during the day and made available on the screen as stats